FKEITH WILLIAMS

Programs

Four ways to
get in frame.

Every engagement starts the same way: a score, then an honest conversation. Where you go from there depends on how much you want off your plate and how fast you want to move.

Start with your score

The engagements

Pick your level of commitment.

Built for executives who value their time more than their comfort.

Entry

The Baseline

Know exactly where the operator stands. Your starting line for better health, performance, and capacity.

  • Full Owner-Athlete Score across all five FRAME pillars
  • 60-minute Executive Performance Diagnostic
  • Body measurements, current habits, schedule, nutrition, recovery, travel, and performance review
  • Identification of your highest-priority performance gaps
  • Personalized Executive Performance Roadmap with clear next steps
  • Recommendations for trusted providers and outside resources when appropriate
Tell me what I need.
Most chosen Core program

The Rebuild

A 16-week private executive performance engagement designed to turn your Roadmap into a functioning system.

  • Personalized 1:1 executive performance coaching, in person or hybrid
  • Individualized training built around your schedule, goals, and current ability
  • Nutrition, hydration, supplement, and recovery strategy within coaching scope
  • Weekly accountability and performance check-ins
  • Progress measurements and reassessments
  • Travel-ready workouts, hotel-gym planning, and schedule adaptations
Help me build it.
Retainer

The Operating System

For the executive who doesn't simply want a program — an ongoing performance partnership designed to manage and continuously optimize the system.

  • Everything in The Rebuild, ongoing
  • Ongoing 1:1 executive performance coaching
  • Priority scheduling and enhanced support
  • Continuous performance management and program adjustments
  • Training, nutrition, recovery, accountability, and lifestyle strategy adapted as demands change
  • Travel support and real-time program adaptation
Manage it with me.
Retainer

Operating System Private Concierge

The highest level of support. You perform at the highest level, we help handle the details.

  • Everything included in The Operating System
  • Highest level of access, coordination, and executive performance support
  • Dedicated concierge-style support for performance-related scheduling and logistics
  • Company-sponsored access to selected outside wellness, recovery, nutrition, and performance services based on the client's Executive Performance Roadmap
  • Approved outside services are coordinated and paid for by the company as part of the Private Concierge experience
  • Selected massage/bodywork, recovery, nutrition support, meal-prep resources, and other performance services may be included when appropriate

The most seamless, hands-off Executive Performance experience.

Manage it and handle the details for me.

How it's different

Not a trainer. An operator's coach.

Most trainers count your reps and hope you show up. Keith treats your body the way you treat the business: measured, systematized, and accountable to a number. He reads the whole operator, and when the diagnosis points to something outside his lane, he opens a door instead of guessing.

See the partner network

Built around 12 hours, not 12 weeks of free time

Every program is engineered for a full executive calendar, not a retiree's.

Accountable to a score

The Owner-Athlete Score turns "getting in shape" into a number that moves.

One connector, a full network

Capital, advisory, and scaling partners, one relationship away.

It starts with a number.

Take the assessment, get your Owner-Athlete Score, and Keith will tell you which program fits, or if none of them do yet.

Get your Owner-Athlete Score