FKEITH WILLIAMS

Programs

Three ways to
get in frame.

Every engagement starts the same way: a score, then an honest conversation. Where you go from there depends on how much you want off your plate and how fast you want to move.

Start with your score

The engagements

Pick your level of commitment.

Built for executives who value their time more than their comfort. Pricing shown is a placeholder until Keith sets final numbers.

Entry

The Baseline

Know exactly where the operator and the business stand. Your starting line.

  • The full Owner-Athlete Score across all five FRAME pillars
  • A 60-minute debrief call, straight talk, no pitch
  • Your two weakest pillars and the first moves to fix them
  • A written one-page action plan

[Insert price]

Take the assessment
Most chosen Core program

The Rebuild

The full FRAME rebuild. Sixteen weeks to a body and a routine that match the résumé.

  • 1:1 coaching with Keith, in person or hybrid
  • Training, nutrition, and recovery built around your calendar
  • Weekly accountability and score check-ins
  • Warm introductions to capital and advisory partners as needs surface

[Insert price]

Apply to work with Keith
Retainer

The Operating System

For the executive who wants a performance partner on retainer, not a program with an end date.

  • Everything in the Rebuild, ongoing
  • Priority access to Keith and his schedule
  • Full access to the partner network across all pillars
  • Quarterly re-scoring and strategy resets

[Insert price]

Request an invitation

How it's different

Not a trainer. An operator's coach.

Most trainers count your reps and hope you show up. Keith treats your body the way you treat the business: measured, systematized, and accountable to a number. He reads the whole operator, and when the diagnosis points to something outside his lane, he opens a door instead of guessing.

See the partner network

Built around 12 hours, not 12 weeks of free time

Every program is engineered for a full executive calendar, not a retiree's.

Accountable to a score

The Owner-Athlete Score turns "getting in shape" into a number that moves.

One connector, a full network

Capital, advisory, and scaling partners, one relationship away.

It starts with a number.

Take the assessment, get your Owner-Athlete Score, and Keith will tell you which program fits, or if none of them do yet.

Get your Owner-Athlete Score