About
Performance coach for operators. He trains business owners, not just bodies, and he tells them the truth fast.
The short version
Keith spent 14 years in the gym learning something most trainers never do: the body tells the truth about the business. The owner who has let their condition slide has almost always let something slide in the company too. Same discipline, same avoidance, same borrowed recovery time.
So he built the FRAME Method. He starts with the body, because the body is the most honest financial statement an owner has. Then he rebuilds the operating system underneath, and when the business needs more than he provides, he makes the introduction.
He is the connector. He earns your trust by fixing what you see in the mirror, then helps you fix what you cannot.
What he believes
It cannot be adjusted or deferred. It is the first place neglect shows up, because it has no investors to hide from.
In the gym and the P&L. Cadence and discipline win over heroics and crash programs, every time.
You reach your ceiling around people who have already been there. Keith's job is to put you in that room.
The operator
Real results
Owners and operators who put in the work. Their words, their transformations.
“Working with Keith completely changed my life—I lost over 100 pounds, transformed my diet and mindset, and became more disciplined and confident in every area of my life. That lifestyle change carried over into my business, helping me become more focused, productive, and successful while creating habits that I still live by today.”
“I went from being overweight, lazy, and making excuses to getting into the best shape of my life, building muscle, and taking my health seriously every single day. The discipline I developed through training with Keith completely changed my mindset, and that same focus and consistency has played a major role in the success I’ve built in business.”
“In my 60s, I’m in the best shape of my life—I’m stronger, more energetic, and feel like I have a new level of life in me. Working with Keith transformed the way I approach my health, and that energy has carried directly into my business—I’m sharper in meetings, more productive throughout the day, making better decisions, and leading my company with a level of confidence and drive I haven’t felt in years.”
The fastest way to understand how Keith works is to run yourself through the assessment.
Get your Owner-Athlete Score